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Legal Marketing & PR

: Effective, Ethical Marketing For Attorneys

Why Offering Something for Free Improves Your Client Conversion Rate

By Ben Glass

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People love getting something for free, which is a fact that you need to keep in mind as you work on your legal marketing strategy. You can develop an irresistible offer that will get someone to think that he or she would be a fool not to take you up on it.

It is important to understand that a free consultation is not an irresistible offer. Just about every law firm in town will be saying the same thing in their ads, so it will not set you apart from your competitors or even give a potential client a reason to pick up the phone and call you.

Full post as published by Effective, Ethical Marketing For Attorneys on January 07, 2010 (boomark / email).

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