Legal Marketing & PR

Yes, Successful Rainmakers Can Be Made

By Tom Kane

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers.

Ed Poll's article that appeared in LawyersUSA this week, advises small firm and solo lawyers to make themselves rainmakers by going where the prospects are. I would add where clients and referral sources are as well.

Further, I would agree that some planning (vs. 'random acts of golf and lunch') is necessary, and Ed's suggestions are good ones. Here are a few things you should do:

• Profile your ideal client;
• Develop a strategy that is aimed at that target group rather than being general in nature;
• Identify what clients need and want (by asking them for starters);
• Ask them for their opinions, goals and make them 'feel like part of the team' (which should provide good insight into what prospects similar to those clients would also like);
• Communicate appropriately (i.e., don't argue with or put client on defensive, or otherwise use your lawyer interrogation style);
• Ask open-ended questions in face-to-face meetings, and then listen; and
• Attend trade shows your clients attend (and where prospects that match your ideal client profile) will also be.

Your chances of being a successful rainmaker will greatly increase if you follow this simple advice.

Full post as published by Legal Marketing Blog on April 15, 2010 (boomark / email).