Legal Marketing & PR

Martindale Hooks Up with LinkedIn

By Larry Bodine, Esq.

Martindale-Hubbell has connected itself to LinkedIn, the popular online social networking site.  Take a look at the Fulbright & Jaworski listing in Martindale.

Notice the little blue icon "in" for LinkedIn?

If you click on the blue icon you get a popup that asks: "Allow LexisNexis to access your LinkedIn account?"  I think most visitors will be too leery to take the next step, but I did.

The next screen asked me for my email address and LinkedIn password, which I thought was incredibly intrusive. I have no idea where this information is going, or if I'm going to wind up on some Martindale mailing list.  But being me, I persisted.

The next screen said I have "192 connections work at Fulbright Jaworski."  One was a primary link, and the rest were 2 or 3 degrees away from me.  If I were doing some hunting at Fulbright & Jaworski and didn't know anyone there, this would be very useful.

I perused the 192 connected and invited a few people to join my network.  Let's see if they respond.  Tell me what you think about this new feature of Martindale.

Full post as published by Larry Bodine's LawMarketing Blog on July 09, 2008 (boomark / email).