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If you can't beat'em, join them: Martindale-Hubbell uses LinkedIn technology and your networks for social networking at Martindale.com

By Kevin OKeefe

I heard last week that LexisNexis Martindale-Hubbell, a traditional lawyer directory, had entered into an agreement with LinkedIn, the leading online professional networking site, whereby LinkedIn would provide Martindale a social networking function to the martindale.com website. May well have been what Martindale would only show folks the last 6 months if you signed an NDA (I refused). Turns out it's true. LinkedIn is now powering a social networking function at martindale.com. Smart move on Martindale's part as the LinkedIn technology is far more advanced than anything than LexisNexis could think of or develop on its own. Also may give Martindale's web pages for law firm customers and lawyer customers better search engine performance, something Martindale has been struggling with...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 02, 2008 (boomark / email).