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Legal Research

: Jason the Content Librarian

Martindale.com taps social networking well

By Jason

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Originally saw this on Kevin O’Keefe’s blog, then again on the KM Space blog by Doug Cornelius, Martindale.com appears to be using LinkedIn’s API to allow users to tap into their LinkedIn connections while viewing firm and attorney information.

I agree with Doug that this is a great development for Martindale. But is this a case of too little too late?

With services like Avvo getting good Google rankings for attorney profiles, attorney specific social networking sites like Legal OnRamp and LawLink, and the general popularity of LinkedIn, one wonders what niche Martindale will be able to serve. There’s also competition from sites like JD Supra, which just got a nice write up on Law.com.

I will be anxiously watching to see how Martindale evolves over the next few years, and how all these services will play a part in how people find attorneys online.

Full post as published by Jason the Content Librarian on July 09, 2008 (boomark / email).

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