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: Likelihood of Confusion

The target keeps moving on keyword advertising

By Ronald D. Coleman, Esq.

Searchengineland: Eric Goldman reports that a US District Judge in Florida ordered an advertiser using a trademark term to use the negative keyword option, to ensure that they would no longer bid on that term in the future. The judge ordered the defendant to stop using the word “ORION” in their search ad campaigns, by adding that [...]

Full post as published by Likelihood of Confusion on April 28, 2008 (boomark / email).