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International Law

: Lightbulb IP blog

Telstra guilty in keywords advertising

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The rise in keyword advertising has brought with it opportunity for some and piracy, theft or misleading conduct for others. Telstra yesterday admitted it fell into the later camp in 2005 in its use of keyword advertising. A court case report (http://www.australianit.news.com.au/story/0,25197,23510634-15306,00.html) in today's Australian, indicates that Telstra announced yesterday that its classifieds division, the Trading Post contravened sections 52 and 53(d) of the Trade Practices Act through its search engine marketing on google.com.au in August 2005.

Full post as published by Lightbulb IP blog on April 08, 2008 (boomark / email).

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