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How to Get Your Platform Accepted as a Standard - Microsoft Style

By Pamela Jones et al.

When I read that Rick Jelliffe will be one of the two representing Australia at the upcoming Ballot Resolution Meeting regarding MSOOXML, after Microsoft hired him to play "Devil's Advocate" with ECMA responses, I couldn't help but recall one of the exhibits in the Comes v. Microsoft litigation, Exhibit 3096 [PDF].

In the section of an internal manual on effective evangelism, written in 1997 by James Plamondon, Technical Evangelist, he lays out an elaborate series of steps to get Microsoft's platforms accepted as de facto standards. Among the steps lists are working behind the scenes with supposedly independent but actually pliable and supportive analysts and consultants.

Full post as published by Groklaw on February 17, 2008 (boomark / email).