Legal Marketing & PR

The first public Train the Trainer workshop in legal business development

By Jim Hassett

We now interrupt our five part series on legal value for a brief word from our sponsor.

Have you heard about the LegalBizDev Train the Trainer Workshop in Boston June 5?

The first legal marketing event I ever attended was a RainDance Conference organized by the Legal Sales and Service Organization (LSSO).  (The 2008 RainDance Conference is in Boston May 6-8; hope to see you there.)  I got into a conversation with Beth Cuzzone (one of the founders of LSSO, and the Director of Business Development at Goulston & Storrs) who explained that law firms were building large internal staffs and they needed more tools and standardized approaches so that each firm did not have to reinvent the wheel.  One thing that law firms really needed, Beth said, were ?train the trainer? programs. 

As you may know, train the trainer programs are a standard operating procedure in most businesses because they:
? improve the quality of teaching and coaching
? achieve results more quickly and effectively
? present concepts and techniques more clearly
? make sure that new learning ?sticks?
? reduce the time required for effective coaching
? assure consistent coaching
? prepare coaches to handle problem situations
? assure a professional team image

When Beth told me that legal marketing lacked train the trainer programs, it sounded like an entrepreneur?s dream.  My company had 20 years of experience developing and delivering train the trainer programs for financial institutions and government agencies.  Here was a multi-billion dollar profession that needed our expertise, and not a single legal marketing competitor that had ever conducted a public program like this.

I later learned that it would be a rather long dream since law firms move so slowly.  But now Tom Kane and I are finally offering the legal marketing profession?s first public train the trainer workshop, on June 5 in Boston.  This one day workshop will enable coaches to help lawyers get more new business more quickly, by using The LegalBizDev Success Kit.

In-house legal business development professionals will review tactics and practice using tools to save lawyers time and increase results.  It is designed for experienced professionals who already know what lawyers must do to increase business, but have trouble getting them to do it. 

For the agenda and details, Download TrainTrainerWorkshopLX.pdf.   

Our regularly scheduled programming (Part 4 in my series of posts) will resume tomorrow.

Full post as published by Legal Business Development on April 01, 2008 (boomark / email).