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Blogging and Social Media – Benefits of Social Media Marketing

A business who uses social media as one of its marketing tools will have available to it many benefits. One key benefit we discuss often here on Blog For Profit is the fact blogging and the other social media tools are a great way to develop channels of communications between you and your customers or clients.

Whether you are a brick and mortar business, online business, home based business, or a small business, you can see benefits of using blogging and social media.

Blogging and Social Media Opens Up the Channels of Communication

One of the key benefits of using these tools is the chance of opening up the channels of communication with your target market. By opening up these channels, we are able to start the process of building a relationship with these same individuals. We are able to build rapport with them and in turn, build a trust between us too.

The premise that social media marketing actually opens up communications between you and your market is supported by the chart below. The key points of the chart are the top four benefits they mention.

All of the top four benefits involve some form of customer/client communication

• Customer engagement
• Direct customer communications
• Speed of feedback/results
• Learning customer preferences

If we take this premise as true as there is no reason not to, we should be looking for ways to take advantage of how we can accomplish this. And if you are blogging and using social media, we need to make sure we are encouraging this engagement and interaction between our business and our target market.

Finally, if you are not using a blog or social media to market your business or professional service firm, you should be. By utilizing a blog, you give your target audience the ability to engage with you and give you feedback via comments and other ways for them to contact you. And if you take advantage of social media, you can use such services as twitter, FaceBook and LinkedIn as a tool to grow and promote your blog and in turn you business. All of these tools working together give you a great opportunity to communicate with and start a relationship with your target audience.

The Problem and Solution

As we have been discussing, for most small businesses and professional service firms just getting started using these tools can be a daunting experience. Where to start and knowing what to do once you get started. And it doesn’t matter what type of business or professional service firm you have, the problem is there and the solution is too. Best of all, there is no reason at all you can’t take advantage of blogging and social media to build this connection with your target market.

As we mentioned the other day, over the next couple of weeks we will be providing updates, highlights and some private tips and hints on this subject. And we will be giving you updates on the new course we are working on to solve the problems you might face getting started using a blog and social media. The course we are working on will also help you take your current blog or your social media use to the next level. So rather you are brand new to blogging and social media or old and used up, it will offer you the help and solutions you need.

I am excited about what we are working on. We will be giving you the tools and the knowledge to get started. And we will give you what you need to make sure this part of your marketing is successful too.

To get the updates and private tips and hints, all you need to do is provide your email address below. I won?t spam you with a bunch of useless crap and we won?t share your email address either. And, just in case you are wondering, this is a new ?list?. So even if you are subscribed to Blog For Profit or our newsletter, you need to sign up below to get updates.

Since I told you I wasn’t going to feed you a bunch of crap or blow smoke out of my butt either. Those who do sign up will get a special offer. Can you say, you will get a freaking discount. Or if it makes you feel better, you will get it cheaper, less expensive, dollars off or a special code.

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Published by: Grant Griffiths

Full post as published by Blawg for Profit on March 10, 2010 (boomark / email).