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Legal Writing

: Business Writing

Help Customers Think Positively

By Lynn Gaertner-Johnston

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Yesterday I wrote about the effective personalized email I received from IX Web Hosting. But the personalization was not the only strong point of the message. The email was a fine example of leading the customer-reader to think positively by...

Full post as published by Business Writing on July 25, 2010 (boomark / email).

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