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Legal Marketing & PR

: CaseDetails.com - SEO for Law Firms

PPC: Landing pages, Part 2: What should they look like, what info should they contain?

By DoriE

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Essential elements of pay per click advertising landing pagesWhat is a well-designed PPC landing page? It's one that visitors can immediately identify as related to the ad they clicked. Web surfers have a very short attention span, so without that initial recognition, they are likely to leave without trying too hard to find what they are looking for.

Full post as published by CaseDetails.com - SEO for Law Firms on July 22, 2010 (boomark / email).

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