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Social media works for law firms even though your clients do not use social media

By Kevin

During my webinar about Twitter for law firm client development yesterday someone asked why they should use Twitter if their clients don't use Twitter. Legitimate question. I'm regularly asked why our law firm's lawyers ought to care about social media and social networking - blogs, LinkedIn, Twitter, and the like when the vast majority of clients don't spend their time using social media. Yesterday, Hubbard One, part of Thomson WestLaw, released their social networking survey. Though I have requested a copy of the survey, I've only seen a summary so far. There's little question that portions of that survey will be used by law firm leaders to argue that social networking/media is of questionable value as in-house counsel are not using social networking/media...continue to full post

Full post as published by Real Lawyers : Have Blogs on January 15, 2010 (boomark / email).