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: Real Lawyers : Have Blogs

6 reasons a lawyer should turn their website into a blog

By Kevin OKeefe

Lawyers ask me all the time, 'blog or website?' I also hear 'I have a website, but it's not getting me any clients.' From Darren Rowse at Problogger, with my added commentary, here's 6 reasons to replace a website with a blog. Blogs give individuals, companies and brands ?voice.? Professional services providers, lawyers included, build their brand by getting out and talking - sharing their intellectual capital and showcasing their philosophy.Blogs are conversational - both in the style of writing, the way they interact with one another and the way that they are designed with comments at their heart blogs are all about the conversation. Interaction also ensues from citing other thought leaders and them citing you.Blogs build Trust - as a result of being a relational/conversational medium a blogger can build trust with their audience...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 31, 2008 (boomark / email).