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: The TechKnowledgy BlogSocial Media Marketing: Legal and Practical Issues for the Small Business
By Tim Feathers
The advent of social media Web sites like Facebook, Twitter, YouTube and LinkedIn provides the opportunity for authentic interaction and engagement with customers. Accordingly, it is no surprise that these Web sites and others are now being used as marketing tools by companies large and small to help them achieve their strategic goals. But with every technological development and opportunity, new legal and business risks present themselves. Understanding and minimizing these risks will help you maximize the opportunities.
How exactly are companies leveraging social media? Typical methods include
Full post as published by The TechKnowledgy Blog on May 13, 2010 (boomark / email).
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