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Four elements of law firm social media usage

By Kevin OKeefe

Social media expert, John Cass, offers four elements of social media use within an organization. I thought they applied well to law firms. His points with my commentary: Blogger relations: (a) pitching bloggers and (b) conversational marketing. PR with bloggers is dramatically different than PR as law firms know it. Do not send me a press release. Get to know me. Establish a relationship with me, preferably through your own blog.Employee social media training. No one is saying lawyers and legal marketing professionals are going to master social media overnight. But bringing in social media experts to talk with the firm and its lawyers and getting folks out to social media conferences (not legal marketing conferences) is a good start.Social media marketing: (a) customer service, (b) product development, (c) social media optimization (note: some people debate the ethics of this approach) (d) public affairs, and (e) conversational marketing...continue to full post

Full post as published by Real Lawyers : Have Blogs on April 28, 2008 (boomark / email).