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Legal Marketing & PR
: Effective, Ethical Marketing For AttorneysCourt Rejects Most of the Restrictions on New York Attorney Advertising
By Ben Glass
A groundbreaking case has made news today in New York, as the U.S. Court of Appeals for the Second Circuit has declared most of the content-based attorney advertising rules unconstitutional. The rules had prohibited client testimonials relating to pending cases, "portrayals of judges or fictitious law firms, attention-getting techniques unrelated to attorney competence, and trade names or nicknames that imply an ability to get results."
The new rules also created a thirty-day waiting period after a specific incident, before attorneys could solicit personal injury clients through targeted television advertisements and other media. The Circuit Court did uphold this thirty-day moratorium.
Full post as published by Effective, Ethical Marketing For Attorneys on March 12, 2010 (boomark / email).
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