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Two questions a law firm needs to ask its blogging and social media agency

By Kevin OKeefe

Where do you start as law firm when looking for help on social media and blogging? A PR firm, a web design firm, a marketing company, a consultant, or a combination of all four? Widely respected Internet marketing strategist, B.L. Ochman, says you need only ask two questions when considering a company or agency which says they can help you. Do they walk the walk? If they aren't not participating in social media and blogging as thought leaders, then you don't want them advising you.Do they have case studies to share with you to demonstrate their success incorporating social media into clients' overall marketing strategy? If they don't, they'll be learning on your dime. It's possible there are a few other questions you'd want to ask, but Ochman's point is well taken...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 15, 2009 (boomark / email).