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Of Am Law 100 Firms, 29 Are Tweeting

By Robert J. Ambrogi

It was more than a year ago that the Wall Street Journal declared, Twitter Goes Mainstream. Now comes proof that Twitter is reaching the mainstream of the legal profession. A survey finds that 29 of the Am Law 100 law firms actively use Twitter. Weil Gotshal was the first of the lot to tweet in October 2008. Since then, it has been joined by the likes of Skadden Arps, Mayer Brown, Reed Smith, Akin Gump and Seyfarth Shaw. Still, the survey -- conducted by myCorporateResource.com -- found that relatively few of these 29 firms apply "best practices" to their use of Twitter. Indeed, some of the firms, such as Skadden, have a Twitter account but have never posted a single update (accumulating several hundred followers even so.) The survey finds that just nine of the 29 firms post to Twitter on a regular basis and that just nine do so on a timely basis (meaning they post news within 24 hours). A chart that accompanies the survey also depicts use of other forms of social media by these firms, showing whether they have Facebook pages, blogs, RSS feeds and electronic newsletters. Most interesting is that the survey attempts to slice...

Full post as published by Legal Blog Watch on January 06, 2010 (boomark / email).