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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Class on Business Development with Online Social Networking

By Larry Bodine, Esq.

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Program Faculty:
Larry Bodine, Esq.
A former litigator and 15-year veteran on the Web, I operate some of the top online destinations:

The LawMarketing Portal Web site, www.LawMarketing.com, a news and information Web site that receives 80,000 unique visitors per month.

The bi-weekly LawMarketing e-Newsletter -- which is broadcast to 4,000 subscribers across North America. See http://j.mp/2SxCQK

The LawMarketing Blog at http://blog.larrybodine.com -- which you are reading now.

The LawMarketing Listserv, founded in 1996, www.LawMarketing.Biz -- which is an online email discussion group with hundreds of members.

You can also view my:

LinkedIn Profile at http://www.linkedin.com/in/larrybodine

Facebook page at: http://bit.ly/53L3D

Twitter account at http://twitter.com/larrybodine

Dramatic new research shows that:

More than 70 percent of lawyers are members of an online social network. Are you?
Identifying, evaluating and selecting outside counsel were among the top three reasons for corporate counsel participation in online networking. Can they find you?

Without a presence online, you may be invisible to potential clients and referral sources. Now you can get all your questions about online networking answered in my class . You'll get practical, plain-English, how-to advice from a professional marketer who is familiar with all the online options.

Research by Networks for Counsel demonstrates that without a presence in an online network, you may be invisible to potential clients and referral sources. Is your word of mouth marketing being boosted by your web presence - or are you losing out to more internet savvy competitors?

To reserve your own class time contact me today at 630.942.0977 or
Lbodine [at] LawMarketing.com

Most lawyers realize that online networks are a great business development tool – but they don't know where to begin. This class will sort through all the choices – FaceBook, LinkedIn, Twitter, Martindale Connected, Legal Onramp, My Space, Plaxo, Spoke and others -- and instruct you on:

Which sites to focus your efforts on for the best business development results.
Which of the networks are a waste of time.
Creating a profile that generates leads.
How to use a network so that it generates new-business leads.
Avoiding the downsides and dangers of online social networking.
How much time to devote.
Online "netiquette" and mistakes to avoid.
A Model Policy on Blogging, Social Networking, and Electronic Communications And Media.

You'll get the following written materials:

A Model Policy on Blogging, Social Networking, and Electronic Communications And Media – in use by law firms today.

The Legal Pitfalls of Online Social Media

59% of Lawyers Have Joined Online Social Networks

Social Networks Now More Popular than Email

Supercharge Your Referrals with Technology

How to Mine Legal Biz out of Social Media (and Ignore Twitter)

The State of Legal Social Networking

You have two options:

90-Minute Online Web Seminar -- customized just for your firm.

As many people can listen as you want with one web connection. Gather all your partners, associates and staff into a conference room and display the program on a movie screen. Put the phone on conference mode so that everyone can hear.
You pick a time and date that is convenient for you.
Get an audio recording and the original slides, so that you can distribute the program to anyone who missed the program.
Ask questions using an instant chat feature. You can explore a point of interest in depth, and ask follow-up questions.
A selection of articles and materials for you to study at your convenience.

An in-person, live presentation of the Class on Business Development with Online Social Networking

I will come to your offices and make a presentation on how you can generate more leads and revenue using online social networking.
Get your questions answered live and in person.
Get individual one-on-one training for lawyers who wish to pursue an online business development initiative. I will stay on your premises to train as many lawyers as you wish.
Keep a copy of the slides for your own review, or for anyone who missed the program.
A selection of articles and materials for you to study at your convenience.

The class can be customized for you to include a discussion of blogging, a critique of your own website, how to launch an e-newsletter, and how to present a web seminar for your own clients and prospects.

This class will be relevant to the newest Generation Y associate and comprehensible by the most experienced Baby Boomer senior partner. This is not a class on how to dither away time during working hours. It is a business development class intentionally designed to show lawyers how to expand their clientele.

To reserve your own class time call today:

Larry Bodine, Esq.
Larry Bodine Marketing
691 Wingate Road
Glen Ellyn, IL 60137
Tel: 630.942.0977
Email: Lbodine [at] LawMarketing.com
Web: www.larrybodine.com

Full post as published by Larry Bodine's LawMarketing Blog on September 22, 2009 (boomark / email).