Legal Marketing & PR

Enlarging Revenue Pipelines into Your Firm

By Larry Bodine, Esq.

What is the methodology for getting new clients and generating new revenue? Find out in a podcast recorded by Adrian Dayton where I explain how it's done.  The title of the podcast is "No Twitter for Lawyers? Hear marketing pro Larry Bodine's Take," but we don't talk about Twitter until the last 5 minutes.

Before that, you'll hear:

• How to evaluate your firm's marketing program - what to do with key financial information and client data.
• The importance of profitability of practice groups and finding where your firm is making money.
• Step one in a marketing initiative: how to tell whether you should do it or not.
• How a Michigan firm spent $160,000 on a marketing initiative and got $6 million in return.
• How to target an industry and find new business.
• Marketing your law firm with social media -- and which network to start with.
• Generating revenue with a unique blog, and picking a money-making topic.
• Twitter: something to consider after LinkedIn and blogging.
• What the legal profession will look like in 10 years.

Visit http://adriandayton.com/2009/08/no-twitter-for-lawyers-hear-marketing-pro-larry-bodines-take/ for the whole story.

Full post as published by Larry Bodine's LawMarketing Blog on August 04, 2009 (boomark / email).