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Legal Marketing & PR
: Law Biz BlogROI on law firm revenue
By Edward Poll, J.D., M.B.A., CMC
The other day, I listened to a teleseminar given by Mark Santiago with Kerma Partners. He confirmed my belief that focus on increasing revenue will produce greater results/profitability for the law firm than focusing on reducing expenses.
He referred to a study (which I'm eager to review) that demonstrated a 10:1 return on revenue efforts as contrasted to a 1:1 return for expenses.
That is why rainmakers sit in the catbird seat; they control the direction of the law firm.
Full post as published by Law Biz Blog on April 30, 2009 (boomark / email).
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