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Legal Marketing & PR

: Real Lawyers : Have Blogs

Law firms need strategic partner not a vendor for client development success

By Kevin OKeefe

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Everyone on the LexBlog team and each one of LexBlog's clients knows LexBlog views itself as a strategic partner, not a vendor, integral to the practice development success of our lawyer and law firm clients. If a LexBlog client doesn't understand this, then LexBlog failed at the onset of our relationship in explaining how LexBlog works. Kevin McKeown, my EVP of Client Development, a lawyer of about 25 years, a driven leader, and close friend, won't let one person on our team ever forget LexBlog is a strategic partner, not a vendor. And I won't either. Here's an email McKeown sent out to our LexBlog team last week explaining to all what the LexBlog client development does. He nails the concept of working together as a strategic partner and why it's so critical not just to LexBlog, but to the lawyer and law firm clients we serve...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 29, 2009 (boomark / email).

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