Legal Marketing & PR

Reed Smith LLP Partners Deploys Concep Email System to Streamline Client Communications

By Larry Bodine, Esq.

Reed Smith LLP, one of the 15 largest law firms in the world, has deployed the Concep Campaigner e-mail marketing communications across 23 of its offices globally.

The product is an interactive e-mail marketing communications platform, designed specifically for busy law firm marketers to deliver content-rich, company-branded e-mails to target audiences.

The firm engaged with Concep to provide the Campaigner technology because effective digital communication is a major component of Reed Smith's marketing strategy. Concep's extensive expertise, honed from working with 15 of the global top 30 law firms over the past seven years, appealed to Reed Smith.  Campaigner was necessary  to help support the rapid growth the firm has experienced following a number of mergers and acquisitions.

With lawyers across the U.S., U.K., continental Europe, Asia and the Middle East, Reed Smith is known for its experience across a broad array of industry sectors. Reed Smith clients include 28 of the top 30 U.S. banks and 10 of the world's 12 largest pharmaceutical companies.

"We need a way to capture client attention and cut through competing channels and cluttered in boxes. In order to do this, we have to deliver the right message to the right person at the right time, in a consistent, compelling and user-friendly format,' said Mike Scherpereel, director of branding & communications for Reed Smith. 'The powerful reporting features of Campaigner enable us to evaluate how successful our campaign has been and to gather data for business development purposes.'

Campaigner allows Reed Smith to gauge e-mail effectiveness through an advanced reporting utility.  Speed of deployment was a priority, and Reed Smith's 23 global offices were up and running quickly because Campaigner is a web based, SaaS solution. Additionally, as the platform has an emphasis on templates and simplicity for the user, Reed Smith marketers were able to use the solution immediately with minimal training.

Concep delivers marketing services and technology globally through offices in London, New York and Sydney. For additional information, please visit www.concepglobal.com.

Full post as published by Larry Bodine's LawMarketing Blog on June 08, 2009 (boomark / email).