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SmallLaw: The Recommendation Economy Part 1: Understanding How It Works

By Mazyar Hedayat

Originally published on May 25, 2009 in our free SmallLaw newsletter. How did you pick your last office computer? Your doctor? Both decisions can have serious consequences, but one was probably preceded by research and comparison shopping, while the other was based on faith. In fact the only thing these decisions probably had in common was that they most likely involved guidance from colleagues, friends, family, trade publications or, you guessed it, the Internet. Welcome to the recommendation economy. Don't think for a moment that professionals can't be talked about, recommended into success or criticized into infamy. In the recommendation economy anything goes, and usually does. Don't Ask, Don't Tell, Don't Guess Even the most independent among us constantly takes cues on how to behave, what to wear, and who to trust...continue to full post

Full post as published by TechnoLawyer Blog on June 01, 2009 (boomark / email).