Legal Research

Microsoft “Unveils” Bing. It Looks Like a Polar Bear in a Snowstorm to Me. [UPDATED]

Today Microsoft issued a press release “unveiling” its new search engine, Bing. When I clicked on the link in the PR page, I saw a nice blank page. Sort of like a field, after a snowstorm, before anybody walks through it.

I’ve noted previously that Microsoft just doesn’t get the concept of branding. Right now, Bing is another example of this. Would it have killed them to slap some “Coming June 3!” stuff on the page as a placeholder? Geeze.

Anyway, if you want to learn more about Microsoft’s new search engine, here are four articles for you.

UPDATE, 5 minutes later - They’ve got a “Coming Soon!” page up, with a link to learn more about their “Decision Engine“. (Hmmm … in the last 2 months, we’ve gotten a “Discovery Engine”, a “Computational Knowledge Engine”, and now a “Decision Engine”. “Search Engine” is now officially an obsolete term.)

Full post as published by Jenkins Webblits on May 28, 2009 (boomark / email).