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Legal Research

: Ballad in Plain E

SLA 2008 - Word-of-Mouth Marketing (Tuesday, June 17)

By emma wood

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Deborah Aho Williamson is a senior analyst at eMarketer, and she presented a session on Word of Mouth Marketing (WOMM). The main types of WOMM are: Brand monitoring (e.g., Yelp.com) Viral marketing (esp. YouTube) Influencer marketing (e.g., Proctor & Gamble Vocalpoint: a “community of influential moms, created by P&G”) Brand blogging (e.g., Nuts about Southwest blog) WOMM is all about conversation creation, about learning and using the language that people use when talkin read more

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Full post as published by Ballad in Plain E on June 21, 2008 (boomark / email).

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