Legal Marketing & PR

Give Yourself Permission to Market to the Right Target

By Ben Glass

I talk to a lot of lawyers each week who have questions about their marketing. For too many, they are marketing to the wrong person. They believe, wrongly, that they have to accept crappy cases just because (just because they need to keep the lights on....just because someone in law school or at some seminar told them they had to help everyone...just because they don't know any better.)

You must maximize the return on revenue on every dollar and every hour you spend on marketing. Here's an article on getting you legal marketing message to the right client.

Full post as published by Effective, Ethical Marketing For Attorneys on April 03, 2009 (boomark / email).