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Legal Research

: Jenkins Webblits

Microsoft: Clueless About Search

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Microsoft execs constantly talk about how they’ll eventually catch Google. (It’s the same spiel over and over, so one example will suffice.) They really only need 2 things: technology that works and branding. And lemmee tell you, Microsoft just doesn’t get #2.  First they call their service MSN Search.  Then a couple of years ago they decided to change it to Live Search (www.live.com). So what happens when you type www.livesearch.com into your browser? This. Hello?

Google gets branding. Type www.gogle.com, www.gooogle.com, or even www.googel.com into your browser and they’ll all redirect to Google.  They’ve even registered www.googlesearch.com, though it goes nowhere.

Full post as published by Jenkins Webblits on February 03, 2009 (boomark / email).

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