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Legal Marketing & PR

: Larry Bodine's LawMarketing Blog

Law Firms Could Rock the Train Station with Guerilla Marketing

By Larry Bodine, Esq.

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T-Mobile rocked the Liverpool Street station in London with a guerrilla marketing campaign filmed at 11am on Thursday January 15, 2009. They cast some hundred people and had them dress in normal work attire while passing through the rail station.

Suddenly a mix tape started over the loud speaker and these people got into formation and began performing their choreographed show. Many people in the train station joined in. I’m sure the people in that station that day will be talking about this for weeks.

Notice all the people making cell phone calls and taking cell phone pictures.

See http://www.youtube.com/watch?v=mUZrrbgCdYc  

Couldn’t a law firm do the same thing?

Full post as published by Larry Bodine's LawMarketing Blog on January 19, 2009 (boomark / email).

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