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International Law

: Lightbulb IP blog

How to visualise your brand

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A fun and helpful website tool at wordle.net (http://www.wordle.net/) can help visualise your business and its offerings. It can be used to visualise messages associated with your brand. If you don't have clarity about your brand, it makes it harder to sell to others. I often say this to clients seeking trade mark registration (ip/special-collection-trade-marks-2.html) or cultural or operational changes in their business (commercialisation-knowledge-management/library-articles-and-publications-categorised-by-buiness-life.html).

Full post as published by Lightbulb IP blog on November 11, 2008 (boomark / email).

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