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Intellectual Property Law

: Likelihood of Confusion

Build American! Or hire good lawyers.

By Ronald D. Coleman, Esq.

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When it comes to manufacturing, it’s all about price, right?  Brand management and licensing gurus Oliver Herzfeld and Richard Bergovoy beg to differ, writing in Managing Intellectual Property that a casual attitude toward offshore manufacturing could end up costing a fortune in brand equity: In a brand owner’s worst nightmare, goodwill that has taken years to [...]

Full post as published by Likelihood of Confusion on September 11, 2008 (boomark / email).

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