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Five Ways To Handle “Brand Identity Crisis”

By Intellectual Property Watch

How to handle the media when a brand identity crisis erupts? The Brand Protection Council (BP Council) counts 5 ways: 1. Get back to basics with the ?3 Rs? ? Regret, Reassurance and Remedy 2. Have a crisis response plan on reserve 3. Ensure rapid response 4. Control the story 5. Stay up to date on brand reputation strategies at [...]

Full post as published by Intellectual Property Watch on February 11, 2009 (boomark / email).