Practice Management

Marketing and CS: Your staff must "buy into" them.

By Dan Hull

In past posts, we've said about Client Service (or "ease-of-use"), and your employees: "Buy into it or leave". Your firm can be cool-hip-irreverent about everything else. But not CS. Same for Marketing, friends, which in service professions you are always doing anyway as you work. See Tom Kane and WAC's "Rule 3: Ensure Everyone Knows That The Client Is The Main Event". Make CS and marketing details part of your evaluation criteria for all employees, all shareholders.

Full post as published by What About Clients? on November 09, 2008 (boomark / email).