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Practice Management

: Leadership for Lawyers

Integrating Business Development Staff into a Marketing Team

By Mark Beese

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Marketing staffs are growing in major law firms.  Only a few years ago the ratio of lawyers to marketing staff ranged from 35:1 to 50:1.  Today it is closer to 24:1.  Firms are not hiring more PR or advertising folks.  They are investing in business development professionals who help lawyers be more effective in attracting clients, building networks, establishing relationships, and professional sales.  I wrote a brief article on structuring a marketing/business development team on Larry Bodine's LawMarketingPortal.   I'd appreciate your comments on article.

Full post as published by Leadership for Lawyers on August 25, 2007 (boomark / email).

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