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7 tips for pitching your law blog to the firm

By Kevin OKeefe

No question you need to address many of the items in my checklist, including ethics and frequency of posts, but here's 7 additional tips for pitching your blog idea to your law firm. Comes from Deb Ng whose tips were for getting your blog picked up by a blog network, but I thought them equally applicable for lawyers wanting to get firm approval for a blog. Here's Deb's tips with some additional commentary from me. Possible name and available domain names.A detailed description.Statistics regarding the niche, ie, potential for growth in this legal niche, number of lawyers focused on niche in your locale.Links to other similar blogs.How you plan on making it different from others in the niche.Who do you feel will read this blog?How do you plan on promoting your blog? It's been my experience over the last 5 years that law blog proposals that are well researched and presented in a reasoned way anticipating the issues firm management will raise have a much higher chance of law firm buy in...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 30, 2008 (boomark / email).