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Intellectual Property Law

: OUT-LAW.com

US court orders online advertiser to use 'negative keywords'

By Pinset Masons

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A US court has ordered a company to use 'negative keywords' to avoid being associated with another firm's trade mark. The innovative order was one of a series of measures ordered by the judge.

Full post as published by OUT-LAW.com on May 02, 2008 (boomark / email).

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