International Law

Craig Stoltz highlights a a blog entry by Stowe Boyd on "John Edwards?s 2.0bituary and the Big Social Media Lie":

This seems like an odd day to write about John Edwards, whom some of you may remember was running for president at some remote time in the past, like February.

But a blog entry by Stowe Boyd includes a fascinating?if obvious-when-you-think-about it?observation about politicians? use of social media that?s worth carrying forward into the general election.

The 2.ghost town?an abandoned blog, Twitter account, etc.?that Edwards left standing when he suspended his campaign make a vivid illustration of how social media is seized upon by politicians to create ?two-way communications? with the public?and then dropped the instant its utility as a vote-generator is exhausted.

Writes Stowe:

So, you opt to try to exploit the edglings by signing up to Twitter, and writing a blog, and all that newfangled web stuff, trying to mine the potential there with ersatz involvement and cheesy, inauthentic participation: cramming old one:many messaging into a conversationally rich environment.

Then, you drop out. And proof that it is totally bogus, you just stop. Bam. No ?thanks for the memories?, no ?see you in the funny papers?, and certainly no ongoing involvement, since after all, there really was no involvement involved.

Proof of old politics wolf in new politics sheep?s clothing: they assume the ways of the new social web revolution as a means to come into contact with us, but when they lose (and maybe when they win, as well?) they drop the pretense of involvement, and go back to whatever they really believe in. Which is clearly not this new emerging whatever-the-hell-it-is on the web.

Okay, he?s being tough and a bit theatrical [as one commenter points out, Edwards' wife has cancer, for god's sake]. But the startling question Stowe raises in passing is this:

Will the winner of the race continue to use social media after installed behind in the White House?

Or will that ?two way communication? that social media provides be shelved, along with negative ads and yard signs, until it?s time to fire up the campaign engine?

Read more here.  If Kevin07's short term embrace of Web 2.0 last year is anything to go by, the use of social media will once again be nothing more than a campaign gimmick.