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Why is social media such a hit?

Today I want to join the dots between a few posts last week. I also want to put out a theory which may, at least partly, explain why social media sites are hits especially with teenagers. They include sites such as Facebook (ip/does-your-business-have-an-effective-digital-media-footprint-3.html), Myspace (ip/wisdom-for-commercialisation-of-social-networking-websites.html) and Bepo. More broadly one can add other social media sites which include social networking features, eg LinkedIn, Delicious, Flikr, and YouTube (ip/viacom-to-youtube-i-want-my-mtv.html). Among the key features of these social media (ip/make-the-web-grow-your-business-ask-us-how-2.html) sites, often listed as part of Web 2.0 (innovations/modernity-and-its-web-2.0-enthusiasts.html), are their scope for comments; ease of content uploading, tagging and bookmarking; linking to friends ; and receiving automated updates about them.

Full post as published by Lightbulb IP blog on March 17, 2008 (boomark / email).