Intellectual Property Law

Report of Oral Argument in 2d Cir Keyword Case

By Marty Schwimmer

MediaPost: "Federal Court Waxes Theoretical During Google Search Case":

In arguments that went on nearly twice as long as the allotted 20 minutes, the three-judge panel in the 2nd Circuit sharply questioned lawyers for Google and Rescuecom Corp., a Syracuse, N.Y.-based computer services company that sued the search engine for trademark infringement. Rescuecom asserted that Google infringed on the company's trademark by allowing rivals to appear as sponsored results when users searched for Rescuecom.

Full post as published by Trademark Blog on April 04, 2008 (boomark / email).