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Corporate & Securities Law

: AntitrustProf Blog

Substitution between Offline and Online Advertising Markets

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Posted by D. Daniel Sokol Avi Goldfarb, University of Toronto - Joseph L. Rotman School of Management and Catherine Tucker, MIT - Management Science (MS) analyze Substitution between Offline and Online Advertising Markets. ABSTRACT: Online advertising is increasingly subject to...

Full post as published by AntitrustProf Blog on March 14, 2011 (boomark / email).

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