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Intellectual Property Law

: OUT-LAW.com

Yahoo! deal with Nectar will link online ads with offline purchases

By Pinset Masons

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Shoppers will have internet adverts displayed to them based on their offline shopping habits in a new scheme being developed by internet publisher Yahoo! and customer loyalty scheme Nectar.

Full post as published by OUT-LAW.com on February 15, 2010 (boomark / email).

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