Solo Practice

Social Networking Sites Boost Business

By Garrett Worley

Networking has always been an important means of building and maintaining a legal practice. With online social networking sites, this is easier than ever before. The Canadian Bar Association reports that:

“Social networking sites bring the kind of interaction that lawyers and other professionals enjoy in live business, industry, professional, civic, religious, charitable and personal interest groups onto the Internet - and supercharge it.”

Social networking sites offer a variety of features, but the common denominator is that these sites allow you to create a profile for yourself or your firm, create and maintain contacts and search through other members profiles. These features make social networking sites an incredibly powerful tool. Not only are these sites a great way to develop professional contacts, clients often contact lawyers directly through through social networking sites, making them a valuable marketing tool as well.

The full text of the Canadian Bar Association article is here.

Full post as published by Garrett Worley's Blawg on January 24, 2008 (boomark / email).