Patent Law

Domain Name Experiment Update

By Erik J. Heels

The jury is still out.

A few months ago, I registered a bunch of generic domain names, created a few more random domain names with the Web 2.0 name generator, and hired my 9-year-old daughter to blog about the names.

What have I learned so far?

• That Heels.com is, by far, the best domain name I've ever registered.
• That keeping track of (not to mention optimizing) several hundred domain names is tricky.
• That if it costs you $8/year to register a domain name, then you have to make about 2.2 cents/day on the domain name to break even. Or wait for future buyers. Or go into the underpants business.

For now, here's a (more or less) static page of some of my domain names.

See also:

1. Domain Name Law
   White hat domainers are not black hat cybersquatters.
2. Erik Heels Comes Out Of The (Shoe) Closet To Announce Start-Up Heels.com Shoe Store
   With the name Heels, Erik Heels was destined to be either a podiatrist or a shoe salesman.
3. Guest Blogger
   I have hired an intern to blog about domain names.
4. Chinese Domain Names, Shanghai IDC, and Gardiner Limited
   Legitimate or not?
5. The Brand Wars Are Coming, The Brand Wars Are Coming!
   How to defend your brands on the Internet.
6. RedStreet Website Relaunched
   Historic website documents the finest of the first law firm websites.
7. Selling Domain Names
   The time has come to sell off some of my many domain names.
8. Trademarks vs. Domain Names
   Trademark holders are winning 80% of their disputes with domain name registrants.
9. How To Name Your Company, Trademark Your Domain Name, And Domain Name Your Trademark
   Think there are no cool domain names left? Think again. I found 201 cool domain names that are taken but six (count 'em, six) that are not. Some of them from a box of crayons. Plus strategies for protecting your trademarks, domain names, and company name.
10. Internet Domain Names - Things Are Going To Get Worse Before They Get Better
    One thing is clear to me about the current domain name situation: things are going to get worse before they get better.
11. Choosing The Perfect Domain Name
    There is only one perfect domain name left.

Full post as published by Erik J. Heels on April 15, 2008 (boomark / email).