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CBS Dream Year Continues Through Final Four

Whatever CBS President Leslie Moonves is drinking or smoking, we should all have just a little, as CBS Sports dream year continues.  CBS starts the year with Super Bowl XLIV, which not only produced drama, excitement and a dream come true for a city that richly deserved it, but was the most viewed television program in history.

The NCAA tournament becomes a must watch special as favorites are thrown overboard with abandon, and Cinderella Butler makes a charmed run home to Indy and the Final Four.   While losing favorites and name schools usually results in lower ratings, the tournament continues to draw higher ratings than last year throughout and the presence of Duke in the championship game makes the story almost irresistible. Overall, CBS is up 5.7% over last year for the entire tournament and Saturday's two semifinal games were each up 8% over last year's semifinals.

The Tiffany Network's luck continues to hold as The Tiger Masters, a tradition like no other tees off Thursday to what will no doubt be through the roof ratings.  Could CBS have scripted Masters coverage any better than to have Tiger make his first competitive appearance come in front of the azaleas and the CBS cameras? 

The world will take a break from CBS this summer for the World Cup, an event being telecast live from  South Africa by ESPN/ABC, but CBS will return to center court with the US Open.  Fall finds it back in front with its weekly college football game from the SEC and AFC games from the NFL. I would think Mr. Moonves is looking at the rest of the year with great anticipation.

Full post as published by Sports Biz on April 05, 2010 (boomark / email).