Litigation

This Google Adsense ad for Novation Capital appears in a Google Search promises something that seemed impossible. Check out these ads by clicking the link. The relevant ads are circled.

Download novation_ppc_evidence_of_lie_google_search_432008.pdf

Download novation_ppc_get_money_today_432008_google.pdf

Working on a hunch that this was a "bait and switch", I called the toll- free number this afternoon and spoke with someone named Jonathan. who was a nice enough sort of chap. I inquired whether I (or anyone else for that matter) could actually get my money today (i.e this day). The unflinching answer from Jonathan was that it would take AT LEAST ONE MONTH.

Who would have thought that Novation Capital, whose Chief Executive Officer, Robin Marc Shapiro is a Harvard Law School graduate and President of the National Association of Settlement Purchasers (NASP) would practice such false and misleading advertising to consumers? What does it say about NASP as a professional association when it stinks from the very head?

It's a pity that Novation Capital continues to set a poor example and that the other members of NASP are willing to let their collective  message be soiled by the company that its President leads.

The "cash now" or "cash today" touted by many factoring companies may resonate as a made for advertising power phrase but it's total "kaka".