Litigation

LifeLock CEO: Our service kinda works

By Tracy Coenen

Todd Davis, the CEO of LifeLock, is trying to get the word out that the LifeLock identity theft service works sometimes!

In the below video, Davis tells Matt Lauer on the Today Show that his identity has only been stolen once, darnit! I’ve been reporting what the lawyers are saying about LifeLock, and it’s not good.

They basically say that the service is worthless. Although LifeLock puts a fraud alert on your credit report, this is something you can do on your own for free (rather than for a recurring monthly fee to LifeLock) and that the fraud alerts aren’t as effective as LifeLock leads you to believe.

And their million dollar “guarantee” in the event that your identity is stolen? The lawyers say that’s not worth much either, because the guarantee only helps you if the identity theft was a result of a “defect” in LifeLock’s service.

I still think the service is a waste of money, and the CEO proves it in the interview below.

Full post as published by The FRAUDfiles Blog on May 27, 2008 (boomark / email).