Legal Research

Another New Free OCLC Report

Another new OCLC membership report is available to all for free. If you depend in some way on public funding then this study reports on some of the foci and strategies needed to be more successful. Worth the download as always.

From Awareness to Funding: A study of library support in America

"OCLC was awarded a grant from the Bill & Melinda Gates Foundation to explore attitudes and perceptions about library funding and to evaluate the potential of a large-scale marketing and advocacy campaign to increase public library funding in the U.S. The findings of this research are now available in the latest OCLC report, From Awareness to Funding: A study of library support in America.

Among the findings from the report:

- Library funding support is only marginally related to library visitation.
- Perceptions of librarians are an important predictor of library funding support.
- Voters who see the library as a ?transformational? force as opposed to an ?information? source are more likely to increase taxes in its support.
-The report suggests that targeting marketing messages to the right segments of the voting public is key to driving increased support for U.S. public libraries.

Purchase a print copy of the report or download a free electronic version at the OCLC Web site."

Stephen

Full post as published by Stephen's Lighthouse on July 15, 2008 (boomark / email).