Legal Research

"Lawyers: Use Persuasion Principles to Develop Business"

This post was written by Cordell Parvin: "Yesterday, I wrote What Would Lawyers Be Like if Law Schools Actually Taught Persuasion and mentioned since I didn't learn anything about it in law school I taught myself. 

Years ago I read a well known book titled: Influence: The Psychology of Persuasion . In the book author and professor Robert B. Cialdini outlines the six principles of persuasion.

They are: 

1. Reciprocation
2. Commitment/Consistency
3. Authority
4. Social Validation
5. Scarcity
6. Liking/Friendship  

All of these principles should be applied to successful client development..."

Read more about these principles, the book and reach the active links by clicking on the author's name above.

Source: Law Consulting Blog, 22 September 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on September 22, 2010 (boomark / email).