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Legal Research

: New York Supreme Court Criminal Term Library

FTC Proposes Online Behavioral Advertising Privacy Principles

By David Badertscher, PLL

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Source: Lexology, January 15, 2008.

FTC proposes online behavioral advertising privacy principles: extend far beyond NAI principles approved in 2000 ? comments due February 22, 2008
Kelley Drye & Warren LLP
"On December 20, 2007, the Federal Trade Commission (?FTC?) staff released for public comment proposed online behavioral advertising privacy principles (?Principles?) in an effort to guide self-regulation of this nascent industry."

FTC's guidelines for online advertising could eventually lead to enforcement actions
Steptoe & Johnson LLP
"The Federal Trade Commission released a proposal on December 20 setting forth five 'self-regulatory' principles that would help counter threats to consumer privacy posed by 'online behavioral advertising.' " 

Full post as published by New York Supreme Court Criminal Term Library on January 15, 2008 (boomark / email).

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